Multi-Family

Venture

Venture is a high-rise development adjacent to Hilldale Shopping Center, featuring upscale apartments with contemporary design, stunning views, and extensive amenities including a rooftop deck, underground parking, and a dog washing area.

Owner

Venture II

Completion

2015

Location

619 Segoe Rd, Madison, WI

Project Type

Multi-Family

Project Overview

Venture, located on an urban site adjacent to Hilldale Shopping Center, offers a high-rise living experience with a focus on Madison's cityscape. The post-tensioned structure features fire-resistant construction, enabling expansive cantilevered floor slabs and flexible column placement for optimal unit arrangement. The exterior blends brick, stone, composite metal panels, and a glass curtain wall, creating a contemporary façade that enhances privacy and architectural interest. Raised planters along Segoe Road further enhance privacy for the residential entrance.

The development provides upscale one-, two-, and three-bedroom apartments with high-end finishes and large windows to maximize scenic views. The top floor boasts a 1,250-square-foot common room with floor-to-ceiling glass walls offering 180-degree views of Madison's lakes and skyline, extending to a 2,500-square-foot rooftop deck. Additional amenities include three levels of underground parking for 151 cars and 125 bikes, an exercise room, a dog washing area, and a striking first-floor lobby.

Size: 12 Stories - 204,882 sq. ft

Units: 115 Units

Amenities:

  • Coffee Bar and Fireplace in Lounge
  • Community Room with Full Kitchen and Fireplace
  • Rooftop Terrace
  • Fitness Center
Awards:

ABC Projects of Distinction Silver Award for Residential (Multi-Unit), Associated General Contractors ‘Build WI Award’, Daily Reporter Top Projects of 2015