LOCATION: 404 Division St. Madison, WI 53704
SIZE: 3 stories, 31,688 sq. ft.
UNITS: 31
COMPLETION: 2018
PROJECT OWNER: Prime Urban Properties
This project sits within the Schenk-Atwood area, one of Madison’s most eclectic neighborhoods home to local restaurants, bars, music, and shopping. Velo 404 is a welcomed structural and community addition to the neighborhood, as the site was previously occupied by the former Capitol Water Softener building. The building blends traditional masonry with metal panel accents, and curved roof elements relate back to the industrial history of the site and neighborhood.
Velo 404 offers a blend of studio, one- and two-bedroom apartments designed in a modern, industrial style. Many units feature enormous windows and vaulted ceilings to add an additional layer of luxury. The community rooftop terrace provides seating and a gas grill, and the community lounge offers a full kitchen to accommodate any size gathering of residents to enjoy and come together. With first-floor walk-up units providing an active connection to the street, and the adjacent Capital-City Bike path accessible to residents and the community, Velo 404 offers a spot of respite and connection for residents of Schenk-Atwood.
